Real life advices
Non obvious, how to think different, curate ideas & predict ideas
2015 Non trends overview
Economics & Entreprenurship
Microcomsumption
Disruptive distribution
Small data
Tecnology & Design
Engineered addiction
Predictive Perspective
Unperfection
Media & Education
Experimedia
Mood matching
Glanceable content
Marketing & Social media
Reclutant Marketer
Reverse retail
Branded Benevolence
Culture consumer behavior
Mainstream Mindfulness
Self-confidence
Everyday stardom
Elements of trends
Acceleration
Affecting business and consumer behavior
Impact
People to start changing behavior
Idea
Unique descriptions of shift in business, culture and behavior
The Trend Action Guide
Workshops
4 models of trend workshops
Company Culture
Business Strategy
Brand Storytelling
Customer Journey Mapping
5 Keys to running a great trend workshop
Recap and summarize
Prepare like a pro
Adopt a "yes and" mindset
Encourage sharing, not critiquing
Always have an unbiased facilitator
Intersection thinking
Principle#3 - Wanter into the unfamiliar
Principle# 2 - Purposely look away from your goal
Principle#1 - See similtares insetead of differences
The art of trend curation
Haystack method steps
Proving - Validate without bias
Naming - Create elegant descriptions
Twist
Alliteration
Mashup
Elevating - Identify themes
Follow the money
Combine industry verticals
Use words to elevate
Agreggating - curate into clusters
Follow your intuition
Recognize the obvious
Focus on humans needs
Gathering - save interesting ideas
Seek concepts
Always Summarize
Start folder
5 essential habits of trend curators
Being elegant
Use poetic principles
Keep it short
Start with obvious
Being thoughtful
Embrace the pauses
Write and then rewrite
Wait a moment
Being fickle
Take notes with a sharpie
Use a timer
Save ideas offline
Being observant
Don't be observationally lazy
Watch processes in action
Explain the world to children
Being curious
Ask bigger questions
Empathize with magazines
Consume "Brainful media"
Myths of trend spotting
Trends are hopelessly broad prediction
Trends reflect only current popularity
Trends are based on hard data
Trends are predicted by industry/experts
Trends are spotted
