Luokat: Kaikki - business - culture - prediction - behavior

jonka Luciano Gonzalez 8 vuotta sitten

161

Mapa

Exploring the intricate world of trend curation reveals the importance of understanding both consumer behavior and business dynamics. Trend curators utilize various methodologies to predict and identify emerging patterns that could impact markets.

Mapa

Real life advices

Non obvious, how to think different, curate ideas & predict ideas

2015 Non trends overview

Economics & Entreprenurship
Microcomsumption
Disruptive distribution
Small data
Tecnology & Design
Engineered addiction
Predictive Perspective
Unperfection
Media & Education
Experimedia
Mood matching
Glanceable content
Marketing & Social media
Reclutant Marketer
Reverse retail
Branded Benevolence
Culture consumer behavior
Mainstream Mindfulness
Self-confidence
Everyday stardom

Elements of trends

Acceleration
Affecting business and consumer behavior
Impact
People to start changing behavior
Idea
Unique descriptions of shift in business, culture and behavior

The Trend Action Guide

Workshops
4 models of trend workshops

Company Culture

Business Strategy

Brand Storytelling

Customer Journey Mapping

5 Keys to running a great trend workshop

Recap and summarize

Prepare like a pro

Adopt a "yes and" mindset

Encourage sharing, not critiquing

Always have an unbiased facilitator

Intersection thinking
Principle#3 - Wanter into the unfamiliar
Principle# 2 - Purposely look away from your goal
Principle#1 - See similtares insetead of differences

The art of trend curation

Haystack method steps
Proving - Validate without bias
Naming - Create elegant descriptions

Twist

Alliteration

Mashup

Elevating - Identify themes

Follow the money

Combine industry verticals

Use words to elevate

Agreggating - curate into clusters

Follow your intuition

Recognize the obvious

Focus on humans needs

Gathering - save interesting ideas

Seek concepts

Always Summarize

Start folder

5 essential habits of trend curators
Being elegant

Use poetic principles

Keep it short

Start with obvious

Being thoughtful

Embrace the pauses

Write and then rewrite

Wait a moment

Being fickle

Take notes with a sharpie

Use a timer

Save ideas offline

Being observant

Don't be observationally lazy

Watch processes in action

Explain the world to children

Being curious

Ask bigger questions

Empathize with magazines

Consume "Brainful media"

Myths of trend spotting
Trends are hopelessly broad prediction
Trends reflect only current popularity
Trends are based on hard data
Trends are predicted by industry/experts
Trends are spotted