Distribution channels are essential for making products available to customers. Intensive distribution aims to place products in as many locations as possible, suitable for everyday items like soft drinks and bottled water.
A manufacturer or supplier grants excusive rights to sell its products to only one distributor or retailor in the area.
Rolex
Rolls Royce
Selective distribution
A distribution strategy where one product is sold at very few or selective locations.
Tesla
Gucci
Intensive distrubution
A distribution strategy in which the products of a company are made available to customers in as many places as possible.
Bottled water (Nestle)
Soft drinks (coca-cola)
specialty
A distribution strategy where one store corresponds to a specific niche or category respectively. Offering a narrow range of products that target a specified consumer.
Pet smart
Sephora
Importers
A person or company that brings in goods from another country for sales
Dollar tree
The Home depot
Retailors
The sale of goods or service from a business to a consumer. A retail transaction handles small quantities of goods. Retail transactions are not online transactions; goods must be sold from a single point directly to a consumer.
Best Buy
H and M
Wholesalers
A company (or person) that sells products in large quantities at low prices.
Target
Costco Wholesale
Indirect distrubution
Customer makes a deal with a distributor to get product through various middle men instead of directly reaching out to customers.
Lowes
Amazon
Direct distrubution
A direct distribution channel allows the manufacturer to deal directly with its customers. Direct distribution is when a company manufactures products and sells them through an online website