Analysis of young people’s sneakers consumption preferences and marketing suggestions
Age
Influencing factors
Culture
Religion
History
The way of buying
Offline
Offline unofficial stores
Offline official stores
Online
Official online shops
Non official online stores
Social media
Technology
Quality
Practicality
Durability
Popularity
The popularity of the sports group or athletes
The popularity of the peers.
Appearance
Shoe shape
Colour
Brands
Foreign brands
National brands
Price
Comfort
Gender