Categories: All - income - wealth - insurance - residents

by Timothy Stone 1 year ago

93

Brightview Senior Living Market Opportunity (Adjusted)

Brightview Senior Living is evaluating market opportunities by analyzing various economic and demographic factors. The assessment considers the net worth, housing values, and income levels of individuals aged 75 and above, emphasizing the significance of higher wealth indices and substantial household incomes over $150,000.

Brightview Senior Living
Market Opportunity (Adjusted)

Brightview Senior Living Market Opportunity (Adjusted)

Business Landscape

Competition (Number of Units) {lower better} [Number of Units within Boundary (Datastory & Nic)] Raw # Units in 7-mile radius

Economic

Pension (Age 75+, Average) {higher better} [2022 Penions & Social Security (Esri Consumer Spending)]
Wealth Index (Index) {higher better} [2022 Wealth Index (Esri)]
Net Worth (Average $ Age 75+) {higher better} [2022 Average Net Worth: Householder Age 75+ (Esri)]

25%

Housing Values (<$1M) (# of Homes) {sweet spot} [2022 Home Value $0 - $1,000,000 (Esri)]*

10%

Adult Children

TIMOTHY I don't see Population Growth 75+ on here, but it's on the Table of Suggested Weighting at 15%
Pop Growth (45-64) (# of People) {higher better} [2027 Total Population 45-64 (Esri)]* - [2022 Total Population 45-64 (Esri)]*
Adult Children (Age 45-64) (# of People) {higher better} [2022 Total Population Age 45-64 (Esri)]*

Residents

Statistically Significant but Modified
Age 75+ Income < $150k (# of Households) {lower better} [2022 Household Income $150k- Age 75+ (Esri)]*

N/A

Additional Requests from Brightview to Consider
Age 65+ Living Alone Rate (% of people Age 65+) {higher better} [2021 Households w/Pop 65+: 1 Person (ACS 5-Yr)]
Long Term Care Insurance (% of population) {higher better} [2022 Personally Carry Long Term Care Insurance (Esri Market Potential)]
Age 75+ Disposable Income > $150k (% of households Age 65+) {higher better} [2022 Disposable Income > $150k Age 65+ (Esri)]

0%

Pop Growth (75+) (# of People) {higher better} [2022 Total Population Age 75+ (Esri)]*

?15% This is inconsistent with the Table of Suggested Weighting which has %/proportion

Included in Current Scoring
Age 75+ Income < $150k (% of Households) {lower better} [2022 Household Income $150k- Age 75+ (Esri)]*

5%

Age 75+ Income > $150k (# of Households) {higher better} [2022 Household Income $150k+ Age 75+ (Esri)]*

35%