Categories: All - marketing - business - challenge - evolution

by geekycoder geekycoder 17 years ago

317

Competitive Strategy of Virtual World

The development of virtual worlds has seen significant evolution starting with early 3D games like Quake and progressing to internet-based platforms such as Ultima and EverQuest. These worlds have expanded into substantial business opportunities, including subscription models, property selling, and diverse marketing strategies.

Competitive Strategy of Virtual World

Virtual World

Case Study

Cyworld
HipiHi
Metaplace
Second Life

Business

Property Selling
Marketing
Subscription

Challenge

Security
Infrastructure - Scalability
High capital investment
Legal

Evolution

Ultima/EverQuest - internet
Quake - First 3D game to online

Competitive Strategy

Distribution
Client Agnostic

High hardware requirement - Specific high-end graphics card requirementFaster and powerful CPU requirement

Highly interactive

Security issue, might compromise corporate security

Hefty download

High selling value of 3D object

High quality 3D realism graphics with expression

Full-featured

Web Browser - HTML - AJAX- RIA

Always UpToDate

Leverage on Web 2.0 technology & Service

RIA

Flash

SilverLight

JavaFx

Mashup

RSS Feed

Social Network

Blog

Ease of distribution