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by Defne Gurel 13 years ago

1731

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Stakeholder Analysis

by Phillip Avrith

Apple Customer Experience - Marcel Lepage - Customer Experience Management

by Marcel Lepage

Caustic Soda/ Asahi Glass

by phan viet duc

Finnish/Turkish Stereotypes

by Anna Leino

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Stakeholder Analysis

Apple Customer Experience - Marcel Lepage - Customer Experience Management

Caustic Soda/ Asahi Glass

Finnish/Turkish Stereotypes

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Mindomo

More Info

Faq

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Stakeholder Analysis

Apple Customer Experience - Marcel Lepage - Customer Experience Management

Caustic Soda/ Asahi Glass

Finnish/Turkish Stereotypes

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Spread the word about Mindomo

Mindomo

More Info

Faq