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by Defne Gurel 13 years ago

1769

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Glee

by Alison Lincoln

Empathy map example - Tommy

by Mindomo Team

Areas para la Consultoría de Servicios basados en Nuevas TIC's

by José Arévalo

Salesforce: Operational Innovation and Customer intimacy: How to improve Companies in the modern world

by Max Epelbaum

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Glee

Empathy map example - Tommy

Areas para la Consultoría de Servicios basados en Nuevas TIC's

Salesforce: Operational Innovation and Customer intimacy: How to improve Companies in the modern world

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Mindomo

More Info

Faq

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Glee

Empathy map example - Tommy

Areas para la Consultoría de Servicios basados en Nuevas TIC's

Salesforce: Operational Innovation and Customer intimacy: How to improve Companies in the modern world

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Spread the word about Mindomo

Mindomo

More Info

Faq