Categories: All - analytics - audience - performance - competition

by Michael Britt 4 years ago

269

Content Marketing

Effective content marketing necessitates a thorough understanding of both the competitive landscape and audience preferences. Evaluating competitor content involves looking at their formats—

Content Marketing

Content Marketing

Necessary Tools

Team Coordination
DropBox, Google Drive, OneDrive
Zoom/Teams
Slack/Teams
Workfront
Monday
Content Creation
Photoshop
Screenflow/Camtasia
Thinglink
Canva
Competitive Analysis
SpyFu
Analytics
Google Analytics
SEO
Answer The Public
SEMrush

Your Content

How is your content performing?
Best channels for your content
Facebook?
TikTok?
Twitter?
Instagram?
Youtube?
How does each piece of content promote your product?
Format?
Interactive?
Audio/video?
Text?
Content Plan/Schedule

The Competition

How can it be improved?
How popular is their info?
What format is it in?
Infographic?
Video?
Text
What answers is your audience finding? Where?

Your Audience

Where are they talking online?
Communities
Facebook Pages
Forums
Needs?
Problems?
Interests?
Demographics?

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