Categories: All - marketing - planning - sales - accountability

by Jonny clayton 7 years ago

171

improve sales - oct 2017

The document outlines strategies to enhance sales performance, with a focus on dealer management, resource allocation, and marketing efforts. It emphasizes the need to cut ties with underperforming subprime dealers and reduce volumes in non-profitable areas.

improve sales - oct 2017

improve sales - oct 2017

Activity by agent
Calls
Tasks
Call logs
Meetings
Improved MI
Funding Rates
Delphi
Accepts
Props

Marketing

PR
Increased focus in Dealer press
Digital Marketing
Marketing Newsletters
Pardot
Email campaigns
CEO and Oodle Newletters
Clarity of Vision and Why Oodle
Oodle narrative to support sales efforts

Call to arms on new website

Intorudction to Oodle Video

Video Updates from team

Website Overhaul
Dealer Pitch

j

payout Service Levels

on boarding customer journey
Improve fraud, payout pressure, and ability to "layer" checks directly with customer
Differentiated offering to Dealers - online, at home onboarding, book appointment to pick up car
Target Q1 2017
Time to respond, number of responses by Agent and dealer
Analysis on agent and dealer training to improve performance
Case management approach -each agent owns application

underwriting Service Levels

improved acceptance rates
improved U/W times
Service Level Improvements
Reporting

Agent KPIs on board by team and agent

Time in queue reporting

SalesForce/System

Agent Level ownership

Automation Improvements
automation of A and B
consistency of underwriting
3y vs 5yr

Research on 3 vs 5yr data

Score card on 3y and 5yr to compare

Equifax Score Card

5m samples set

All HP data

RISK

Review challenges
Score card improvements
Portfolio Review

ReIgnite Existing Dealers

Account Plans
Improved Messaging

New Dealers

Loan Process Management

Acceptance to Funding Rate Improvements
Dealer Service
MI and KPIs -Wall board and Dashboards
Queue Management

account management

Activity
Meeting Logs
Calandar planning

Impact analysis of meetings

Accountability on why, how many, objectives

Weekly Plans

Monthly plans

Call Logs
account level plan
account accountability

Account plan for month

Volume targets

Dealer behavior changes targeted

Budgeting

Subtopic
Monthly Target, Expected, Downside Volumes
Bottom up Forecasting

Cut Sub prime dealers

Reduce Volumes
higher product arrears/loss rates
Resource intensive
Low funding rates
Non profitable