Categories: All - competitive

by Ben Ouston 4 years ago

207

Jurlique For Men

The men's skincare brand targets a wide range of male consumers by offering a variety of products such as moisturizers and cleansers. Their pricing strategy includes competitive pricing to match the male skincare market, penetration pricing to attract new customers with initially lower prices, and a focus on providing quality products at a more affordable price range.

Jurlique For Men

Jurlique For Men

Promotion

Place

Price

Price strategy
Penetration pricing - start with lower prices to invest men into using the products and gain loyalty and increase price as loyalty increases
Bundle pricing - to invest males into a range of skin care products
Competitive prices - with male skin care market
Focus on a cheaper price range for men: $30-75. Using cheaper inputs without dentriment in quality
Premium ranges - to appeal to average man as well as high disbosable income males who are invested in skin care
Current price
Cleansers: $42-65
Moisturisers: $50-145

Product