Categories: All - convenience - socialmedia - youth - shopping

by Khawaja Natasha 3 years ago

310

Online Shopping Fiesta

The document outlines key aspects of a target market for an online shopping event, focusing on a youthful demographic, primarily females aged 16, who are heavy online shoppers engaging 2-4 times a week.

Online Shopping Fiesta

Online Shopping Fiesta

Behavioural

Buying descision
Family

Friends

Celebrity and influences

Social Media

Benefits of online shopping
Convenient

Good service

Affordable

Results from survey

Band loyalty
Free shipping

sales and promotions

Collect points for free products

Geographic

International shipping
Worldwide service

Psychographic

How often
Heavy online shopper

2-4 times a week

Hobbies/Interests
Youtube

Instagram

Tik tok

Fashion

Fashion brands

Fashion trends

Shopping interests
Clothings

Accessories

Makeup

Electronics

Demographic

single
Education: High school
Gender: Females
Age 16:
Youth Market