Categories: All - racing - customization - design - experience

by Juan Sebastian Higuera 7 years ago

1056

Porsche AG

An innovative car enthusiast, dissatisfied with the available options, decided to create a new type of sports car focused on energy efficiency and lightweight design. This vision led to the birth of a brand renowned for its meticulous design process, combining aesthetics with functionality.

Porsche AG

In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself. -Ferry Porsche

Supply Chain Management

Customer Experience

Porsche Connect
Porsche Dealer Selection
Porsche Financial Services
Offers
Product Customization
Car Configurator

Design Process

CAYMAN
PANAMERA
DESIGNING THE FUTURE
Subtema
DESIGN DNA

CUSTOMER JOURNEY

WOW Factor
Forza Videogame Virtual Race
Porsche Driving School
Touchpoints
Porsche Repair Service
Porsche Magazine
Personal Sales Service
Porsche Racing Events
Porsche Driving Experience