Categories: All - analytics - data - media - customer

by Lee Nelson 7 years ago

397

Stack - New

Leveraging advanced data management and marketing automation systems can significantly enhance a company's ability to personalize customer interactions. By integrating various business systems such as Google Analytics, CRMs, and third-party data sources, businesses can gain a comprehensive view of their customers, often referred to as Customer 360.

Stack - New

Personalisation

CRM/Outbound email

landing pages

Dashboards

Facebook/ AdWords, Moz

Google Analytics

Data Management Programme

Customer ID e.g. PSW, Charlie, Webcrawler

ETL and ISL

GCPT

Other business systems: OPMS, CS, GSI etc

dhl.com

COMET

Customer 360

Events

Paid Media

Social

3rd party data

content hub

Search

hhhh

Data management and marketing automation system