Categories: All - market - mission - competitors - environment

by Noxolo Lukwe 11 years ago

302

The Busines Environment

Organizations operate within various environments that influence their strategies and outcomes. The internal environment focuses on elements like the mission statement and objectives, which guide the business'

The Busines Environment

The Busines Environment

Market Environment

Competitors
Assessing Competitors

Number of existing competitors

Availibility or non-availibility of substitute products

Bargaining power of suppliers

Bargaining power of clients and consumers

Possibility of new entrants

How Competitors functions

Competitors ofers the same or similiar price as your business

Competitors leads to higher productivity

Determines how much of a profit is sold and at what price.
Intermediaries
Bridges the gap between the manufactures and the consumer.
Suplpliers
Supplies raw materials to business
Consumer Market
Aimed at large groups of individuals

Examples of these products

Services e.g Communcation

Semi-durable e.g Food

Durable products e.g Cars

What is its function
Buyer has the demand and has the means to pay for it
Has full control and influence over this market
Where the buyer and seller meet.

Macro Environment

External Environment
Direct influence on fortunes of a business

Micro Environment

Internal Environmet
Objectives

Set of goals business wants to achieve

Mission Statement

Reason for the business's existence

Vision

Subtopic