Planimetria

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Planimetry

Instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps

Create an effective display to catch the costumer’s attention and also a way to protect the stock from further damage caused by constant movement.

With the Visual Merchandise what is the art and science of applying effective design ideas in order to increase store traffic and volume of sales

Design aspect

Traffic flow This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably

Grid layout Loop or racetrack layout Free Flow-wlayout

Free Flow-wlayout

The space store has an inefficient use. Traffic flow is not smooth and customers shopping patterns could be not predictable.

It motivates shoppers to spend more time in the store and explore merchandise It generates sales and profits through impulse shopping

Loop or racetrack layout

This layout is costly to design, construct and maintain.

This design facilitates impulse buying. The fashion merchandise is prominently displayed on these main aísles

Grid layout

The linear pattern is repetitive and creates a monotonous environment The primary aisles are more exposed than secondary ones

It permits better visibility of merchandise Design and cost are efficient It is efficient, convenient, and strategic Customer movements can be tracked with precision and traffic control can be more effective

Product placement This variable refers to the commitment with manufactures, regarding sales figures for individual ,product, promotions and seasonal, considerations

Floor space This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes