Kategorier: Alle - marketing - equipment - payroll - brand

av james Llewellyn 12 år siden

230

The Evolution Project

The project involves setting up a limited company with a streamlined payroll system where trainers are contractors responsible for their own taxes. A unique brand identity is promoted through a memorable logo that hints at new physical and spiritual beginnings, consciously excluding direct fitness references to create intrigue.

The Evolution Project

The Evolution Project

Product Ladder

VIP Package
Subtopic
Two Private personal training package
All Access bootcamp pass
Before and after photos
Full body comprehensive physical evaluation
Private nutrition analysis and diet counseling session
Corporate Boot Camp
Mums Early morning Session
Individual PT Session
Packages
Individual Boot camp
6 Week Challenge

Point Of Sale

Pay pal
Cash/credit cards/
Website
Must clarify with web designer this is needed

Payroll System

Set up as Limited company and will draw salary from this account. Other trainers are cont actors and responsible for their own tax

Legality

Customer PARQ
Public Liability insurance
All our customers will sign wavers

Killer Product

Our equipment is top of the range colorful and functional. Program design is second to none. All of our boot camps are ore fun and yield fantastic results.
Life changing nutritional education that encompasses our belief in organic natural foods. Evidence proving it has changed our clients bodies and lives.
Totally unique circuit classes with a wide array of functional equipment. High energy , awesome music and big personality trainers.

Superhero Brand

Our identity and logo send a message of a new beginning physically and spiritually. We have deliberately excluded the mention of fitness in the logo (although it will be clear) as we wanted to create an air of mystery about the company. The logo is memorable and we feel it is a very strong brand moving forward.

Retention Strategy

Change classes regularly
Show off clients results
6 week weigh ins (big Events)
Remember everyone's name s
To pay attention to clients individual needs
To Provide an OUTSTANDING service

Marketing plan

Marketing Business Cards Lead Boxes Newspaper News Letter Facebook/twitter Banner Flyer Poster Speak to Yellow Hammer Speak To competitor Photos Before and After Action shots The trainers? Write awesome text Distribution options Jogging Mail Drop Shop Fronts Local Business

Proprietary tools

Customized Boot Camp training system
Fit pro Newsletter
UG3

Guarantee

If they sign up for a 6 week challenge and don't lose body fat they get money back

Irresistible Offer

Limited Discount for 6 week challenge
Life changing nutritional chat
Good discount
Amazing referral Offer
Bring your partner and they train for free
Receive on week free training when a friend signs up