The project involves setting up a limited company with a streamlined payroll system where trainers are contractors responsible for their own taxes. A unique brand identity is promoted through a memorable logo that hints at new physical and spiritual beginnings, consciously excluding direct fitness references to create intrigue.
Private nutrition analysis and diet counseling session
Corporate Boot Camp
Mums Early morning Session
Individual PT Session
Packages
Individual Boot camp
6 Week Challenge
Point Of Sale
Pay pal
Cash/credit cards/
Website
Must clarify with web designer this is needed
Payroll System
Set up as Limited company and will draw salary from this account. Other trainers are cont actors and responsible for their own tax
Legality
Customer PARQ
Public Liability insurance
All our customers will sign wavers
Killer Product
Our equipment is top of the range colorful and functional. Program design is second to none. All of our boot camps are ore fun and yield fantastic results.
Life changing nutritional education that encompasses our belief in organic natural foods. Evidence proving it has changed our clients bodies and lives.
Totally unique circuit classes with a wide array of functional equipment. High energy , awesome music and big personality trainers.
Superhero Brand
Our identity and logo send a message of a new beginning physically and spiritually. We have deliberately excluded the mention of fitness in the logo (although it will be clear) as we wanted to create an air of mystery about the company. The logo is memorable and we feel it is a very strong brand moving forward.
Retention Strategy
Change classes regularly
Show off clients results
6 week weigh ins (big Events)
Remember everyone's name s
To pay attention to clients individual needs
To Provide an OUTSTANDING service
Marketing plan
Marketing
Business Cards
Lead Boxes
Newspaper
News Letter
Facebook/twitter
Banner
Flyer Poster
Speak to Yellow Hammer
Speak To competitor
Photos
Before and After
Action shots
The trainers?
Write awesome text
Distribution options
Jogging
Mail Drop
Shop Fronts
Local Business
Proprietary tools
Customized Boot Camp training system
Fit pro Newsletter
UG3
Guarantee
If they sign up for a 6 week challenge and don't lose body fat they get money back
Irresistible Offer
Limited Discount for 6 week challenge
Life changing nutritional chat
Good discount
Amazing referral Offer
Bring your partner and they train for free
Receive on week free training when a friend signs up