por Paige Sivak 7 anos atrás
121
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Also Includes:
Street Address
Phone Number
Web Address
Arrangement of copy, and art on a page
Great Headline
White Space
Blank Area
Has Two purposes
Attract Attention
Illustrate the product
Visual, Nonverbal, aspect of words printed on a page
Four Techniques
Use Action Words
Sound Newsworthy
Appeal to Senses
Create Intrigue
Offer a Benefit
Create Curiosity
Flatter the reader
Cause Laughter
Paradox
Rhyme
Pun
Create a sense of Urgency
Call to Action
Alliteration
Play on Words
Combination
Print/ Broadcast Media
Cable
Sound/ Sight
ABC, NBC, CBS, etc.
AM/FM
Sound only medium
Displayed on public transportation
Billboards/ displayed publicly
White pages/ Yellow pages
Same message sent to all customers daily
Weekly/Monthly/Quarterly
Daily/Weekly
Few miles around the business
Specific Region of the country
United States
Worldwide