Marketing Dynamics Ch 38

Mer som dette

New Map

Ved Владимир Зорин

Prosocial behavior

Ved vikash baichoo

Economic Systems

Ved James Sedgwick

Quadratic Mind Map

Ved Patel Sheil

Advertising

Signature

Unique Graphic, or Words plus graphic that identify the organization

Name of the company, plus the logo

Also Includes:

Street Address

Phone Number

Web Address

Graphics that Grab

Three components of graphics

Layout

Arrangement of copy, and art on a page

Great Headline

White Space

Blank Area

Art

Has Two purposes

Attract Attention

Illustrate the product

Typography

Visual, Nonverbal, aspect of words printed on a page

Copy that Compels

Body Copy

Simple and Brief

Also called Copy Writer

Four Techniques

Use Action Words

Sound Newsworthy

Appeal to Senses

Create Intrigue

Headlines that Hook

Grabs the attention of the reader

12 Techniques to use

Offer a Benefit

Create Curiosity

Flatter the reader

Cause Laughter

Paradox

Rhyme

Pun

Create a sense of Urgency

Call to Action

Alliteration

Play on Words

Combination

Online Media

Internet Advertising

Newest/ Fastest growing media

Print/ Broadcast Media

Specialty Media

Also called Specialty Adv.

Also called Promotional Products

Useful, or Decorative items that carry ad messages

Pencils, T-Shirts, Mugs, Key Chains, Notepads, Magnets, etc.

Broadcast Media

Commercial

Television

Cable

Sound/ Sight

ABC, NBC, CBS, etc.

Radio

AM/FM

Sound only medium

Print Media

Available in 6 Formats

Transit

Displayed on public transportation

Outdoor

Billboards/ displayed publicly

Direct Mail

Same message sent to all customers daily

Magazines

Weekly/Monthly/Quarterly

Newspapers

Daily/Weekly

Types of Advertising

Geographic Area

Local Advertising

Few miles around the business

Regional Advertising

Specific Region of the country

National Advertising

United States

International Advertising

Worldwide

The world of advertising encompasses a variety of methods and mediums aimed at capturing the attention of potential customers. Specialty media include useful or decorative items like pencils, t-shirts, and mugs that carry advertising messages.