Categorias: Todos - marketing - advertising - publicity - research

por MARC LEONARDI 6 anos atrás

164

Marketing - Leonardi

Marketing involves understanding and meeting the needs and wants of consumers through various strategies and tools. It begins with market research, which can be either primary or secondary, to identify target demographics and analyze competition.

Marketing - Leonardi

What is MARKETING?

meet needs and wants of customer

Prospects

Value Exchange

To satisfy the needs and wants of the consumers

management of exchange relationships (of goods)

GREEN MARKETING

creating new ideas

new products
advertising product

a big component of business management

the communication between the people that make the product

Market research

what age group is targeted?
PRIMARY/SECONDARY
Research the competition
Research Demographics
Who will buy the product?
finding demands

promoting

Celebrity endorsement
Social Media
deals
Gimmicks and Games
Publicity
Good or Bad
Free Samples

sales

Advertising

Email Subscriptions
social apps
Digital Advertising
Outdoor Ads
Magazines
The Side of Buildings
Direct Mail
Commercials
Voodoo Games (Low cost/free video games)
Billboard ad
Posters
Video Ad
Internet Ad

Main topic

B2B

Working with other businesses
Subtopic