Seth godin on the tribes we lead

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Seth Godin on the tribes we lead

Three C's

Commit

Culture

Challenge

Changing status quo

Who are you leading

Who are you connecting

Who are you upsetting

We are living through and are right at the key moment of a change in the way idea are created, spread and implemented

Idea of tribes

Find something worth changing and spread the ideas

They can change the world because they wanted to connect

Tribes are everywhere

Community tribe

They are heretics

They don't like status quo

Bob Marley did not invent rastafarians

The Beatles did not invent teenagers

Not persuading people to want something they don't have yet

find a group that's disconnected but already has a yearning

You don't need everyone - you need a "thousand" of people - true believers

Work tribe

Church tribe

Leading and connecting people and ideas

Leadership

but by leading

We make change not by using power or money

TV idea

Try to hypnotize everyone

Require average ideas and plenty of ads

Throw things to the persons in the back

Act like the thing

Tak a good idea a push it on the world

Factory idea

Based on "Ever cheaper labor and ever faster machines"

Henry Ford

Spreading an idea that has a lot behind it

Nathan Winograd

Then Rhino, etc.

Then Tomkins County NY

And he did it

He wanted to make San Franciso a no-kill city

What do we do for a living

We find a status quo and change it

We try to change everything