TRAMPAS DEL OCÉANO ROJO

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5. La motivación en el trabajo

por eduardo renteria

Planeacion de la produccion

por KATHERINE DOÑA

Crecimiento y desarrollo craneofacial

por Angelica Martinez

GESTION DE INVENTARIOS

por Diana Angel

CRECIMIENTO ECONOMICO

Crea y conquista nuevos mercados

Type in the name of your organization and press Enter.

CUARTA TRAMPA

The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?

Se produce

Genera propias estrategias

Es un complemento

Con un invento

List the ways that you can reach your market segments. Examples include:

Retail locations, your own or others
Direct sales representatives
Online presence
Email, SMS and telephone calling
Newsletters and leaflets
Social media and word of mouth
Shows and exhibitions
Press coverage and reviews
Advertising in newspapers, radio, television or specialist publications

No destruye

Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?

Where is the best place for your target segment to find you?
Where is the best place for you to find your target segment?

No se desplaza

Producto o servicio existente

DESTRUCCION CREATIVA

SEXTA TRAMPA

If you win the investment or support that you need, where will you start?

ESTRATEGIAS DE BAJO COSTO

Incrementar valor

Calidad

Materia prima

Crear nuevos diseños

Mejorar producto o servicio

Reducción de costos

How will you manage risk in your plan? What could go wrong?
How are you planning to reduce the chances of a problem occurring?
How are you planning to reduce the impact if it does?

Add a risk.

Restringir ofertas actuales

Eliminar ofertas actuales

QUINTA TRAMPA

How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.

Perspectiva incluyente

CREACION DE MERCADO CON DIFERENCIACION

Equilibrio

Valor

Excelente

Comodo

Costo

Bajo

TERCERA TRAMPA

Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.

Tener en cuenta

Productividad

Who are your customers? Add a target customer segment. Groupings might include:

... by industry or trade
... by speciality or job role
... by region or locality
... by knowledge, concern, interest or need
... by demographic (e.g. age, gender, education, income)

Facilidad de uso

respeto por el medio ambiente

Comodida

Simplicidad

INNOVACION TECNOLOGICA

No siempre es la primera

What market position are you aiming at?

Think about:

What segment you target
How you compete
Your 'brand values' - what you are known for
Your visibility in the market
How your competitors regard you
How your positioning needs to change

ESTRATEGIAS DE LA CREACIÓN DE MERCADOS

You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.

Estrategias competitiva

Generar demanda

SEGUNDA TRAMPA

ESTRATEGIAS DE NICHO

Segmentacion mercantil

Genere experiencia

Rapidez

Buena calidad

Atractivo

PRIMERA TRAMPA

ORIENTACION AL CLIENTE

Nueva demanda

Los clientes

Hacerlos mas felices

Mejores soluciones

No clientes

Ofertas, descuentos

Mayor motivación

Nuevas estrategias