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What is our product?
‘product’– research knowledge and innovation and educational opportunity
To provide the best and most relevant product we need influence from the market (the public/patients)
The public/patients therefore are our customers
Who cares about research knowledge? – light bulb
Who cares about Innovation? – money bag
Who cares about educational opportunity? – graduation hat
The 4 main categories of stakeholder
· Influencer
· Customer
· Provider/Supplier
· Governance
Within each one, stakeholders are either:
Internal
Internal comms/media
External governance level
External organisational level
External individual level (eg patient, student)
All stakeholders are also classed as strength and opportunities
who does research knowledge matter to? Maybe symbol code to stakeholder
Where to next?
Before finalizing your proposal, check through it again to ensure that all the information you are providing supports the objectives you originally set out and is relevant from the reader's point of view.
When you have gathered most of the material for your proposal, you can transfer it to a linear document for presentation. You can do this in Mindomo by converting topics into text in the topic notes for export to a linear document.
Good luck with your proposal!
What is your business proposal about?
Give it a name. Type it in.
Those who provide or supply products or services
•
What other options could solve the problem? Add an alternative.
Those in governance of our change, the decision makers and the regulators, internal or external to our organisation
The product, influencer and customer are regulated and governed by checks and measures – governance
Include any detailed data in appendices rather than break up the flow of the proposal.
Identify the contents of an appendix for your proposal.
External Governance Bodies
Relevant to how we're Perceived Externally
Add an appendix.
Those who receive products or services
Defining clear objectives is the key to building a good proposal.
What are your objectives?
This section should not be included in the proposal.
What assumptions have you made?
Are there things that you hope are true, but you cannot check? Add an assumption.
What should you leave out?
What can you assume is not relevant, or not a priority? Add an exclusion.
What is important? Add a priority.
External Influencers at an Organisational/Institutional Level
What action(s) are you aiming for?
What do you want the client to do, as a result of this proposal?
What is the purpose of your proposal?
What will your proposal lead to?
Who is the audience for this proposal?
Who will read it and act upon it?
How much will the client know?
Add an assessment of the reader's knowledge.
Who can check your objectives?
Identify who else can check the objectives and assumptions of this proposal. Add checker.
Those possibly outside our change but who could inform or influence our change
We need influencers to help shape what we do
This links to Comms and Marketing as they act as ‘ambassadors’ to amplify it and communicate the information (advertise) to the customer – marketing/media
Acknowledge disadvantages early and deal with them in your proposal.
Add a disadvantage
Develop the key points of your proposed solution.
Add a note
Summarise your points about your solution.
Add a conclusion
What evidence can you provide that your proposed solution will work?
Add evidence
Ensure that the advantages you identify are relevant to the client, from their point of view.
Add an advantage
Match up the solution with the issue or opportunity that you are addressing.
Add detail(s)
