JF Conversion Content Map
Innovation
Work Culture
Digital investment
Digital Strategy/transformation
Digital Transformation
Adapt to customers digital needs, not internal operational efficiency
Customer Experience
Agile
Transformation for experimentation
Finance
Optimise total web development budget
Culture
Senior buy in
Central CRO process
Developer Processes and finance
People and skills
Tech stack
Data driven web development
Sole way of getting anything into dev
Process
Test everything
Economics of experimentation
better than increasing media spend
Law of diminishing returns
losing tests are successful
decision support
risk/reward
The problem with CRO
Culture of experimentation
Industry selling itself on winners
Statistics not understood
pay based on performance
false positive programme
Finding winners
Economics
Hacking/black box
Slow IT development processes
AB testing origin
The problem with web development
Data-rich
VoC capabilities
Detailed tracking
Controlled environment
Opinion
Proof of it
e.g. Amazon - revolution not evolution
Examples of stuff that fails
Fail rate on experiments
Creativity
Competitive analysis
Best practice
Self-interest
Politics
Ego
