JF Conversion Content Map

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JF Conversion Content Map

Innovation

Work Culture

Digital investment

Digital Strategy/transformation

Digital Transformation

Adapt to customers digital needs, not internal operational efficiency

Customer Experience

Agile

Transformation for experimentation

Finance

Optimise total web development budget

Culture

Senior buy in

Central CRO process

Developer Processes and finance

People and skills

Tech stack

Data driven web development

Sole way of getting anything into dev

Process

Test everything

Economics of experimentation

better than increasing media spend

Law of diminishing returns

losing tests are successful

decision support

risk/reward

The problem with CRO

Culture of experimentation

Industry selling itself on winners

Statistics not understood

pay based on performance

false positive programme

Finding winners

Economics

Hacking/black box

Slow IT development processes

AB testing origin

The problem with web development

Data-rich

VoC capabilities

Detailed tracking

Controlled environment

Opinion

Proof of it

e.g. Amazon - revolution not evolution

Examples of stuff that fails

Fail rate on experiments

Creativity

Competitive analysis

Best practice

Self-interest

Politics

Ego