Product Ownership Quadrants

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Product Ownership Quadrants

Business Analysis

SDPI

Metrics

Product Management

Externally facing part of the PO role

Marketing

Sales channels

ROI models

Pricing

Agile Marketing

Andrea Fryrear

Product Mission & Vision

3 horizons

Product Lifecycle

Roadmap

Product champion

5th "Quadrant"

Self-Care

Leadership

Alignment with the team

shift Product Backlog to amplify teams' strengths

consider team's feedback to

r&d

automating

refactoring

defect repairs

sense amount of technical challenge by sprint

what stage of mastering the new tool are we at?

interesting & challenging work

adjust as required while keeping business goals

situational awareness

to extract most value

Loyalty to the team

Individual leadership

connection to the team

Goal Setting

PO suggests/approves Sprint Goal

Project Management

Release Planning

Converge and align with release expectations

reality of delivery

stakeholder needs

Road-Mapping

OKRS

conversations

integration milestones

dependencies

glue stories

unknowns

risk mitigation

workflow

efficiency

column for each iteration

up to 12 iterations

(usually) team distributes the work

populate from backlog

from XP

Backlog refining

Integration & scope management

LDUF

design as you go

because it depends on validated learnings

prove your design with working code

Lean Design Up Front

Just enough strategy

Just In Time

framework for architecture & design

Align stakeholder expectations with team capacity

Milestones

demonstration goals

integration points

tags

Embed testing in backlog

Continuous improvement of PBIs via inspect/adapt every sprint