Kategorier: Alla - marketing - product - operational - strategy

av Mark Hodgkinson för 5 årar sedan

151

Map #1

Developing a clear business strategy involves understanding several key areas including marketing, finance, product development, customer engagement, and operational logistics. Effective marketing strategies encompass various content formats such as videos, blogs, and social media posts, ensuring a consistent and personalized approach to capture audience attention and interest.

Map #1

BUSINESS UNDERSTANDING: Strategy Template

Competition / Future (no as purpose)?

Product #1
Innovations
Routes to market

Postal

Green conscious?

Ethical returns policy

Safety / regulations
Stock sourcing
10 second pitch
Marketing

IMMEDIATE MENTOR

Strategy

Visual led

Videos

Name of video CRUCIAL for SEO

Blogs / Articles

Titles

Why 'John Henry from Vice succeeds represents a good consultant

bang, bang, bang, he's ticking off each of the 3 areas, with a focus on 1 or 2 strategies

Accountability - why do we prefer to let ourselves down than other people?

It's not what you know, it's what you do about it

Are you developing a business, or just working

Were you ever trained for business

Why Business Mentor will work for your business

Content

Inform / Personalise / Summarise / Proove

A(ttention) / I(nterest) / D(etail) / A(call to action)

Consistent structure

Extended version 300-700 words, maximum 1,000 - else 2nd blog

Bullet points with video

Online presence

Linkedin

Change URL

in app > picture / profile > contact (bottom) > pencil > change URL

Profile

Headline

Prof headshot for pic

Slogan / website

Call to action

make next step clear

Banner

QR code

in app > top right > scan / get my code

Sales Navigator

can search incognito

Product
Specific issue

Raising finance

New Business

Focus priorities / accountability

x hours @ £100 p/h

Focus area

Grow

short questionnaire

Process review

Legal

Customer experience

is your brand known,

£400

Overview

OUTPUT: 20 words or less each answer: our business purpose right now / my personal position in 10 years ... what role does business play ... then maybe our environmental position, ethics position, etc...

Get into the emotion, relive the adventures on the way, why did they start, why are they still in it, where do they see themselves in the future, how does that feel, is the business with them, let's visualise that outcome, clarify it - not nail it, just get a clear enough vision and how it feels

£200

The Business Who and Why

Mentoring

2 hours

review

hour call

middle call, review, new goal set

30 mins

goal set

pay after this call

£200 pm

someone to talk to that understands business, who will offer advice if requested, an ear to listen and a gentle guide to your business success

Business balance model

Present with a balance chart

Questions

Staff

Brand

Customer

I have a clear vision for the lifestyle I'd like: (a) i'm too busy to daydream, (b) vaguely, I have it written on my wall

I have a clear goal for the business - (a) nope, (b) kinda, (c) mos def

simple for free ...

3 Balance Areas

x questions about the 3 areas of the chart, depending on the score shows if business is too focused - or indeed, under-focused - on an area (ie today / thinking / daydreaming)

New ideas
Finance
Cashflow
Overheads
Fixed costs

Possibles...

WebSEO

Marketing (%)

Print

Subtopic

LinkedIn

Facebook

Website

WooCommerce (£)

Namesilo (£1 p/m)

Envato (£)

Siteground (£)

Start up cost
Sale price

Operational

Key dates in diary
Not yet

Software licences

Elementor

Envato

Domain renewal - DATE

Insurance renewal - DATE

Yes

Purpose

SUMMARY
Exit
Emotional goal
Money goal