作者：Daniel Sima 12 年以前
3239
Twitter PR Strategy
Effective Twitter PR strategies encompass several key areas to enhance a brand's online presence and engagement. In crisis management, it's crucial to address questions, respond to comments, and provide updated information.
開啟
Twitter PR Strategy Issue Advocacy Know your followers, thank them for support, get them involved Bring added value - health tips, disaster alerts, fundraising info Follow those interested in your cause, industry leaders, news Event Coverage Set up Tweet-ups, talk to attendees, ask and answer questions Content with event informations, updates, behind the scenes coverage Follow those interested or attending events, media Crisis Management Answer questions, respond to comments, raise issues, provide info Create additional resources, updated information and explanations Follow your brand, products and relevant issues Product Promotion & Sales Check replies and DMs, answer questions, provide info when needed Share links to online promos, insider info on upcoming sales, discount codes Follow current and potential customers, those interested in similar products Corporate Reputation Management Jump in the conversation. Be transparent and add value Share insights, expertise, become a thought leader Follow industry leaders, similar interest, groups, news and media Customer Relations Answer questions, respond to comments about your brand Create relevant content to your customers: tips, company info, etc. Follow your customers and potential customers
