2018 Strategic Planning - Outreach
The outlined plan emphasizes identifying and leveraging new opportunities to enhance the organization's reach. It aims to act as a catalyst in expanding statewide influence by taking a leadership role in prioritizing outreach activities.
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Outreach: 2018 Strategic Plan Tactics Action steps Measures of success Quarterly WHAT TO DO? Identify trends and hot topics that help position ITT and our team as thought leaders Uncover new opportunities to spread our work Act as a catalyst and support to expand ITT's statewide reach Take a key leadership role in analyzing and prioritizing outreach activities Gather each department's outreach goals and guide/support activities that connect us to our most important audience(s) How to achieve goals/objectives? HOW TO? Number of new opportunities Number of people reached monthly/annually Number of events attended monthly/annually Measuring the success of the goals/objectives HOW MUCH? Develop communications plan to improve internal communication (check ins?) Professionalize the organization's presentations and externally facing promotion CRM? Determine a way to calculate a value-driven ROI (impact/investment) on our outreach efforts Be purposeful and proactive to align outreach activities with organizational and departmental goals Objectives: use SMART criteria What are the key outcomes to accomplish this year? Relationships Financial Operational Develop/Implement/Expand WHERE TO? Main topic Program Support Needs Other Programs Development RGV Outreach Impact & Evaluation 2019 Considerations Budget Key Strategies Key Performance Indicators Key Goals/Objectives Big Budget Items Evaluation 3rd party evaluators Incentives Technology Conferences Marketing Advertising Promotional Items Print Materials Travel Contractors Staff Purpose To create meaningful connections, raise state wide ITT awareness and drive partners/users to our work Why does the program/project exist? What problem is this solving? What will it accomplish? WHY?
