2018 Strategic Planning - Outreach

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Leadership Theories

luonut Lawrence Cozzens, Ph.D.

Strategic Marketing Plan

luonut Mindomo Team

THE PROJECT APPROACH

luonut Javier Espinosa Gallardo

Steinbeck

luonut sienna beal

Outreach: 2018 Strategic Plan

Tactics

Action steps

Measures of success

Quarterly

WHAT TO DO?

Identify trends and hot topics that help position ITT and our team as thought leaders

Uncover new opportunities to spread our work

Act as a catalyst and support to expand ITT's statewide reach

Take a key leadership role in analyzing and prioritizing outreach activities

Gather each department's outreach goals and guide/support activities that connect us to our most important audience(s)

How to achieve goals/objectives?

HOW TO?

Number of new opportunities

Number of people reached monthly/annually

Number of events attended monthly/annually

Measuring the success of the goals/objectives

HOW MUCH?

Develop communications plan to improve internal communication (check ins?)

Professionalize the organization's presentations and externally facing promotion

CRM?

Determine a way to calculate a value-driven ROI (impact/investment) on our outreach efforts

Be purposeful and proactive to align outreach activities with organizational and departmental goals

Objectives: use SMART criteria

What are the key outcomes to accomplish this year?

Relationships

Financial

Operational

Develop/Implement/Expand

WHERE TO?

Main topic

Program Support Needs

Other Programs

Development

RGV

Outreach

Impact & Evaluation

2019 Considerations

Budget

Key Strategies

Key Performance Indicators

Key Goals/Objectives

Big Budget Items

Evaluation

3rd party evaluators

Incentives

Technology

Conferences

Marketing

Advertising

Promotional Items

Print Materials

Travel

Contractors

Staff

Purpose

To create meaningful connections, raise state wide ITT awareness and drive partners/users to our work

Why does the program/project exist?

What problem is this solving?

What will it accomplish?

WHY?