Kategoriak: All - inductive - prediction - understanding - verbal

arabera ALIS AZUREEN BINTI ARIZAN 4 years ago

147

QUALITATIVE METHODOLOGY

Qualitative methodology offers a comprehensive approach to research by focusing on subjective data and inductive reasoning. It allows for detailed and in-depth understanding of phenomena through various types of interviews, such as structured, semi-structured, and in-depth interviews.

QUALITATIVE METHODOLOGY

QUALITATIVE METHODOLOGY

HOW?

Interview
In-depth interview
Semi-structured interview
Structured interview

WHY?

Not confident with statistics
Involves examining & reflecting on perception
More subjective in nature

STRENGTHS

Greater scope for prediction
Deep understanding
Results more detailed
Provide facts
Greater accuracy
Clarifying specific responses

DATA COLLECTION

Non-verbal data (Drawings, photographs & videotapes)
Collect verbal data (Interview, comments, documents & field notes
Depend on their personal involvement

DATA ANALYSIS

Nature of data - subjective
Inductive reasoning
To make specific observation, draw inferences about larger phenomenon

PROCESS OF INTERVIEW

Concluding the interview
Recording the response
Obtaining adequate responses
Opening remarks
The interview
The interviewer's kit
Training the interviewers
The role of the interview
Motivate respondents to do a good job
Locate and enlist cooperation of respondents

WEAKNESSES

Closed questions tend to force answers into limited categories
Unmanageble
Intuitive
Low response rate
More expensive
Slower

DEFINITION

Describing rather than explaining the relationships between the variables
A descriptive research