Combat Fake News Africa
Traditional Media
How can we use digital to compliment all activities happening on traditional channels?
International television (BBC, RT, Al Jazeera, CNN, CNBC)
Radio - international
Print - Washington post, the economist
Satellite based television -
Radio - local, public radio, commercial, community
Local media - print, magazines,
Enter via digital channel - pull it up via mainstream, Africa focus
Vicky to follow up
Country Playbook
Complete
Documentary
Brief and vision for the documentary - 17th of May
Storytelling approach
Treatment and plan to follow
Email Marketing
Create email sequence after user subscription to newsletter - Mailchimp has been setup. Rebekah to assist - 12th of May
Social Media
TikTok - WIP
Strategy - Twitter / Tiktok
Content strategy for GenZ
Influencer strategy
SDK - open source
Tiktok for developers
Integrate with other platforms
SMS Marketing - follow up with chairman - intergrate
SMS marketing strategy - for users without smartphones
YouTube - documentary > We can leverage Google Ad Grants
Whatsapp - Bokang to send rate card to chairman
WhatsApp Business API - clickatell
Infobip - find pricing per message, ensure we collect mobile numbers when running lead generation ads to add into CRM database so we can send bulk messages to different segmented audience lists
LinkedIn - WIP
Invite personal networks to LinkedIn page and pin registration for the launch day to top of the page
Thought leadership articles
Linkedin API (based on REST & JSON)- integration tools - oauth 2.0 protocol
Medium - WIP
Post content Rebekah
Create Medium page and share all blog posts on Medium and link to registration pages
Quora - Community Manager (Anda)
Answer COVID19 related questions & link to website to establish Combat Fake News as a thought leader - also link answers to relevant webinar landing pages depending on topic
Twitter - 9th of May - Rebekah
Twitter developer - distribution models
Ad Dynamo - Twitter / Snapchat - 8th of May - Bokang
Influencer strategy
Hashtags - create one unified hashtag for all the projects under Combat COVID19 launch - to be included in launch guide
Facebook & Instagram - 8th of May
Facebook / Instagram for developers course
Build audience lists: Custom audiences (CRM), site audiences (remarketing - Jacqui and Bokang to implement Facebook Pixel) & lookalike audiences
Owler - use data to build audience list for email and social media
Webinars
Channel selection - Google Meets
Zoom
Google Hangouts
Facebook Live
Microsot Teams
Gotomeet
Bluejeans
AWS chime
Decide on 5 - 10 channels to use
Prince - setup meeting
Use cloud platforms for analytics - engagement levels across platforms
SEM
Once finalized list of topics is confirmed - we can drive users to relevant landing pages for different webinars
Paid Search - Bokang to ask Anda to create Combat Fake News campaign - WIP
Google Ad Grants for NGOs - $10,000 free advertising spend
Google Display Network
YouTube
Gmail Ads
Eligibility:
Organizations must be currently registered with SANGOTeCH, TechSoup Global's regional arm.
Organizations must be: (1) Section 18A public benefit organisations; (2) public benefit organisations; (3) nonprofit organisations; (4) non-profit companies operating on a non-profit basis for the public benefit; or (5) trusts operating on a non-profit basis for the public benefit
Website
Dedicated landing page for launch - Homepage with main CTA linking to webinars - 9th of May
Blog - WIP - Bokang and Rebekah to decide on blog frequency
Content ideas for launch
Chatbot (Chatfuel) - 9th of May
Create sequence for webinars and drive people to registration pages depending on interest
Community
How can we leverage COVID19 / Combat Fake News volunteers for launch?
Panapod (podcast) - Gwinch, Kat, Rebekah, Nonto, Siya - 13th of May
Female VO artist
Content ideas leading up to launch
