digital advertising 5E

Plus de détails

TOOLSET

par Stefano Di Persio

Types of Navigation

par Júlia Motger

ABHISHEK GOYAL

par param dasa

IA Deliverables

par Dushyant Kanungo

digital advertising

Email advertising

promotions and discounts sent by companies to subscribers

Targeted online advertising

tracks the online activities of consumers through cookies

Search Engine Optimisation (SEO)

helps a website ranking higher in search engine result pages

Pay-per-click (PPC)

advertisers get paid each time a user clicks on their adds

Banner advertising

uses banner adverts on web pages and consists of a steady or animated image

Content advertising

creation and promotion of contents that include: blogs, infograpghics, reports etc...