digital advertising 5E

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Learner context & task analysis

por Riyad Alhomsi

PID 2013

por John Ellis

Mindmap Unit 2

por Marta Palacín

CLIL

por Nuria Galiana

digital advertising

Email advertising

promotions and discounts sent by companies to subscribers

Targeted online advertising

tracks the online activities of consumers through cookies

Search Engine Optimisation (SEO)

helps a website ranking higher in search engine result pages

Pay-per-click (PPC)

advertisers get paid each time a user clicks on their adds

Banner advertising

uses banner adverts on web pages and consists of a steady or animated image

Content advertising

creation and promotion of contents that include: blogs, infograpghics, reports etc...