digital advertising 5E

Lisää tämän kaltaisia

Scenario Planning

luonut Wheaton Workshop

CH. 5 Analyzing the Content and Project Scope

luonut Mirella Stalnaker

PLE 2

luonut Diana Dominguez

iShare Training Center

luonut Kaoru Chen

digital advertising

Email advertising

promotions and discounts sent by companies to subscribers

Targeted online advertising

tracks the online activities of consumers through cookies

Search Engine Optimisation (SEO)

helps a website ranking higher in search engine result pages

Pay-per-click (PPC)

advertisers get paid each time a user clicks on their adds

Banner advertising

uses banner adverts on web pages and consists of a steady or animated image

Content advertising

creation and promotion of contents that include: blogs, infograpghics, reports etc...