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par Defne Gurel Il y a 13 années

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Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

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Team 31: Nike SWOT

par Eric Delacruz

The 4-Hour Workweek by Timothy Ferris

par Anthony Johnson

Business Model Canvas

par Hafizulhelmi Hanafi

Cultural TP

par Segundo Frigerio

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Team 31: Nike SWOT

The 4-Hour Workweek by Timothy Ferris

Business Model Canvas

Cultural TP

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Mindomo

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Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Team 31: Nike SWOT

The 4-Hour Workweek by Timothy Ferris

Business Model Canvas

Cultural TP

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

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Mindomo

Plus d'infos

Questions fréquentes