Kategoriak: All - marketing - process - service - price

arabera Defne Gurel 13 years ago

1762

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Marketing Mix

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns
Competitionrival businesses will try to gain sales
Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product
Physical Evidenceallows consumer to make a judgment on organization
Processsystems used to deliver product
Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

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