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Kategoriak: All - marketing - process - service - price

arabera Defne Gurel 13 years ago

1733

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Honelako gehiago

Strategic Marketing Plan

by Mindomo Team

Attractiveness of TUI

by CARLOS PARRA

ZARA

by 기 장

Organizational Structure

by Darwin Alvarez

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Strategic Marketing Plan

Attractiveness of TUI

ZARA

Organizational Structure

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Mindomo

Informazio

Ohiko galderak

Marketing Mix

The concept of the marketing mix focuses on various elements that are crucial for successful marketing strategies. It encompasses the traditional 4 P's—product, price, place, and promotion—

Strategic Marketing Plan

Attractiveness of TUI

ZARA

Organizational Structure

Marketing Mix

LIMITATIONS

New Technologye.g. use of internet to start 'viral' campaigns

Competitionrival businesses will try to gain sales

Costbusiness needs sufficient financial resources

Promotionhow the product is communicated to consumers

Productcharacteristics of product or service being offered (e.g USPs)

4 P's for SERVICE SECTOR

Packaginglook of a product

Physical Evidenceallows consumer to make a judgment on organization

Processsystems used to deliver product

Peopleuse of human capital (employees)

Placelocation and distribution channels from which product can be obtained

Pricehow much consumer will pay, pricing strategies

Mindomo zer den zabaldu

Mindomo

Informazio

Ohiko galderak