Categorie: Tutti - feedback - storytelling - lighting - sustainability

da Zack Goh mancano 6 anni

177

2018 Retail Strategies Trend

In modern retail, creating a compelling in-store experience is crucial. Successful stores focus on storytelling, making the product the hero, and using strategic lighting to capture attention.

2018 Retail Strategies Trend

Retail Store

2018 trend

memorable in-store experience
sustainability in the values
data to make decisions
focus on service
rethink the hard sell

essential elements

product hero
lighting
interactive, immersive and experiences
storytelling
customer’s feedback
pathway
decompression zone
using lighting, flooring, textured and materials that contrast
first few steps within the store entrance always ignored and forgotten
grab attention