3 Strategy Options

Mere som dette

ICT Information and Communication Technology

af lesly calva

How Virgin Atlantic create unique experience for its long haul passengers

af Jie Su

Business Process Modeling Tool Selection

af Shaji Sethu

Pizza Hut

af Ana Carolina Aguirre

3 Strategy Options

Small Coy Dev Strategy to exploit Competitive Adv

innovative

erect switching cost by personal service

build & defend market niches

constant search for new market segment

flexible, willing to change

respond quickly to cust need

Focus

Early success - drift away from core strategy - alienating cust, lost identity

hard to keep cost down

larger competitor enter market to erode it

Niche not large enough to have profit

e.g similar needs, specialised g & s, or knowledge

Identify Changing need of niche n dev skills to serve them

Diff among segments

Differentiation

focus on character of G & S, ignore important psychological factors

Overdiffertiating, over charging

Imitation/knock off from competitors

Diff. sth Cust not see Value

Diff sth not boost Performance/ lower Cost of Cust.

e.g. good service, special feature, comlete pdt line, instantaneous availability, pdt reliability, good quality

Special features of G & S that Customer Value

Cost Leadership

eliminate essential features in G & S

Not identify true Cost Driver

Impact on purchasing, distribution, overhead

Use cost adv over competitor

Cost sensitive customers