3 Strategy Options

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Sample Mind Map

Ved milena florez

Operations and Supply Chain Management in the Metal Industry (1)

Ved Felipe Quintana

ICT Information and Communication Technology

Ved lesly calva

Innovation at L’Oréal

Ved Kateryna Didyk

3 Strategy Options

Small Coy Dev Strategy to exploit Competitive Adv

innovative

erect switching cost by personal service

build & defend market niches

constant search for new market segment

flexible, willing to change

respond quickly to cust need

Focus

Early success - drift away from core strategy - alienating cust, lost identity

hard to keep cost down

larger competitor enter market to erode it

Niche not large enough to have profit

e.g similar needs, specialised g & s, or knowledge

Identify Changing need of niche n dev skills to serve them

Diff among segments

Differentiation

focus on character of G & S, ignore important psychological factors

Overdiffertiating, over charging

Imitation/knock off from competitors

Diff. sth Cust not see Value

Diff sth not boost Performance/ lower Cost of Cust.

e.g. good service, special feature, comlete pdt line, instantaneous availability, pdt reliability, good quality

Special features of G & S that Customer Value

Cost Leadership

eliminate essential features in G & S

Not identify true Cost Driver

Impact on purchasing, distribution, overhead

Use cost adv over competitor

Cost sensitive customers