作者：Catherine Tang 15 年以前
290
3 Strategy Options
Businesses have several strategic options to gain a competitive edge. Cost leadership focuses on attracting cost-sensitive customers by minimizing expenses, though it risks overlooking true cost drivers and essential features.
開啟
3 Strategy Options Small Coy Dev Strategy to exploit Competitive Adv innovative erect switching cost by personal service build & defend market niches constant search for new market segment flexible, willing to change respond quickly to cust need Focus Early success - drift away from core strategy - alienating cust, lost identity hard to keep cost down larger competitor enter market to erode it Niche not large enough to have profit e.g similar needs, specialised g & s, or knowledge Identify Changing need of niche n dev skills to serve them Diff among segments Differentiation focus on character of G & S, ignore important psychological factors Overdiffertiating, over charging Imitation/knock off from competitors Diff. sth Cust not see Value Diff sth not boost Performance/ lower Cost of Cust. e.g. good service, special feature, comlete pdt line, instantaneous availability, pdt reliability, good quality Special features of G & S that Customer Value Cost Leadership eliminate essential features in G & S Not identify true Cost Driver Impact on purchasing, distribution, overhead Use cost adv over competitor Cost sensitive customers
