Luokat: Kaikki - innovation - cost - differentiation - focus

jonka Catherine Tang 15 vuotta sitten

273

3 Strategy Options

Businesses have several strategic options to gain a competitive edge. Cost leadership focuses on attracting cost-sensitive customers by minimizing expenses, though it risks overlooking true cost drivers and essential features.

3 Strategy Options

3 Strategy Options

Small Coy Dev Strategy to exploit Competitive Adv

innovative
erect switching cost by personal service
build & defend market niches
constant search for new market segment
flexible, willing to change
respond quickly to cust need

Focus

Early success - drift away from core strategy - alienating cust, lost identity
hard to keep cost down
larger competitor enter market to erode it
Niche not large enough to have profit
e.g similar needs, specialised g & s, or knowledge
Identify Changing need of niche n dev skills to serve them
Diff among segments

Differentiation

focus on character of G & S, ignore important psychological factors
Overdiffertiating, over charging
Imitation/knock off from competitors
Diff. sth Cust not see Value
Diff sth not boost Performance/ lower Cost of Cust.
e.g. good service, special feature, comlete pdt line, instantaneous availability, pdt reliability, good quality
Special features of G & S that Customer Value

Cost Leadership

eliminate essential features in G & S
Not identify true Cost Driver
Impact on purchasing, distribution, overhead
Use cost adv over competitor
Cost sensitive customers