MARK

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luonut Janinna Virginia Jiménez Gálvez

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luonut Alejandra Gonzalez Barrera

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

luonut Clarissa Villegas

Floating topic

Types of Buying Decision Behavior

Variety-seeking buying behavior

occurs when consumers have low involvement and there are significant brand difference

Habitual buying behavior

occurs when consumers have low involvement and there is little significant brand difference

Post-purchase dissonance

occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased

Dissonance-reducing buying behavior

occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands

Complex buying behavior

purchasers are highly motivated when

occur when consumers are highly motivated in a purchase and perceive significant differences brand