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Categorias: Todos - involvement - purchase - consumers - behavior

por zheng xiu chia 14 anos atrás

408

MARK

Different types of buying decision behavior exist, each influenced by consumer involvement and perceived brand differences. Dissonance-reducing buying behavior happens when consumers make high-stakes purchases but don'

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Chapter 4- The business environment

por cleo prince

Nestlé Waters North America

por Juan Pablo Chau

Discipline techniques

por Janice Leung

TOPIC 5: Introduction to Sport and Exercise Psychology

por MUHAMMAD DANISH HAKIMI NORADZLI

MARK

Different types of buying decision behavior exist, each influenced by consumer involvement and perceived brand differences. Dissonance-reducing buying behavior happens when consumers make high-stakes purchases but don'

Chapter 4- The business environment

Nestlé Waters North America

Discipline techniques

TOPIC 5: Introduction to Sport and Exercise Psychology

Floating topic

Types of Buying Decision Behavior

Variety-seeking buying behavior

occurs when consumers have low involvement and there are significant brand difference

Habitual buying behavior

occurs when consumers have low involvement and there is little significant brand difference

Post-purchase dissonance

occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased

Dissonance-reducing buying behavior

occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands

Complex buying behavior

purchasers are highly motivated when

occur when consumers are highly motivated in a purchase and perceive significant differences brand

Mindomo

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MARK

Different types of buying decision behavior exist, each influenced by consumer involvement and perceived brand differences. Dissonance-reducing buying behavior happens when consumers make high-stakes purchases but don'

Chapter 4- The business environment

Nestlé Waters North America

Discipline techniques

TOPIC 5: Introduction to Sport and Exercise Psychology

Floating topic

Types of Buying Decision Behavior

Variety-seeking buying behavior

occurs when consumers have low involvement and there are significant brand difference

Habitual buying behavior

occurs when consumers have low involvement and there is little significant brand difference

Post-purchase dissonance

occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased

Dissonance-reducing buying behavior

occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands

Complex buying behavior

purchasers are highly motivated when

occur when consumers are highly motivated in a purchase and perceive significant differences brand

Espalhe a idéia Mindomo

Mindomo

Mais Informações

Perguntas frequentes