MARK

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Foood Chain

Ved Paul Brown

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

Ved Clarissa Villegas

Discipline techniques

Ved Janice Leung

The Ultimate Marketing Strategy - Making Customers Come to You

Ved Andrew Shuttleworth

Floating topic

Types of Buying Decision Behavior

Variety-seeking buying behavior

occurs when consumers have low involvement and there are significant brand difference

Habitual buying behavior

occurs when consumers have low involvement and there is little significant brand difference

Post-purchase dissonance

occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased

Dissonance-reducing buying behavior

occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands

Complex buying behavior

purchasers are highly motivated when

occur when consumers are highly motivated in a purchase and perceive significant differences brand